The World Series was the big ratings winner last week, but with New York involved, everyone kind of expected that, right? What nobody expected — most notably ABC — was the success of the V premiere. The numbers weren’t just good. It was the highest rated scripted program on the network, topping the Housewives and Grey’s. Even better, the V demo rating was the highest for a scripted show on any of the networks. Someone at ABC has to be kicking themselves for only ordering four episodes of V, while they continue to crank out more Hanks than they know what to do with.
ABC – It was the big show for the week, so we’ll start with the V (14.3m/5.2) premiere on Tuesday. Even more impressive, it did that against Biggest Loser and NCIS. Not an easy timeslot. That was obviously unexpected, or production wouldn’t have been cut to 4, for now. It makes the results of episode two very interesting. How much of that audience will be back for more? That huge leap in the 8 o’clock hour didn’t do anything for the rest of the night. The Dancing With The Stars results show (15.05m/3.1) was up just a tenth in the demo, and The Forgotten (7.27m/1.9) actually managed to lose a million viewers week-to-week.
Earlier in the week, things were pretty standard on Sunday with Extreme Makeover (10.75m/3.3), Desperate Housewives (14.08m/5), and Brothers & Sisters (9.02m/3.3). Monday, Dancing With The Stars (16.69m/3.4) and Castle (9.43m/2.4) were both off just a bit, but we’ll chalk that up to baseball. Wednesday remains a mixed bag as Hank (5.09m/1.3), The Middle (6.04m/1.8), and Eastwick (4.44m/1.5) all continue to struggle. Modern Family (8.77m/3.5) and Cougar Town (6.87m/2.8) do like solid performers, however.
FlashForward (8.57m/2.6) makes Thursday interesting. It continues to drop, and you have to wonder if the audience is just giving up on it already. It long ago lost track of Survivor, and this week was also topped by Bones. Grey’s Anatomy (13.95m/5.1) and Private Practice (9.11m/3.4) remain a successful pairing. Friday, Ugly Betty (4.76m/1.3) remained steady, but the big surprise was from the Rihana episode of 20/20 (8.18m/2.7).
CBS - It was, for the most part, another very solid week. Sunday was steady, with Amazing Race (11.22m/3.3), Three Rivers (7.7m/1.6), and Cold Case (9.02m/1.7). Of course, that steady means that Three Rivers remains a disappointment and its future prospects are not good. Monday was also solid with How I Met Your Mother (8.82m/3.5), Accidentally On Purpose (8.09m/3.1), 2 ½ Men (13.51m/4.4), Big Bang Theory (12.73m/4.7), and CSI: Miami (12.52m/3.6). Those numbers are off a bit, but we’ll give them a World Series pass as well.
Tuesday, that giant V premiere didn’t do much to slow down the NCIS (20.18m/4.3) juggernaut. NCIS:LA (15.29m/3.6) and The Good Wife (12.74m/2.7) were also on par. Wednesday brought a slightly baseball-weakened combination of Old Christine (6.68m/2), Gary Unmarried (6.29m/2), Criminal Minds (12.55m/3.4), and CSI:NY (12m/2.8).
Thursday, Survivor (12.44m/3.7) is again firmly in control of the hour. More interesting, The Mentalist (16.21m/3.6) topped CSI (15.6m/3.5) in both measures again. The troubling bit came on Friday, as Ghost Whisperer (7.93m/1.8) and Medium (7.58m/1.8) both lost to Law & Order, while Numb3rs (8.09m/1.8) was beaten by 20/20. I can’t remember the last time CBS was beaten in all three Friday hours while running all new episodes.
FOX - The World Series was the story last week. Games on Sunday (22.76m/7.8), Monday (17.09m/5.3), and Wednesday (22.34m/7.4) all did extremely well. So You Think You Can Dance (6.12m/2.4) held down the fort on Tuesday, and Bones (8.66m/2.6) and Fringe (4.86m/1.7) were back on Thursday. Bones moved to #2 in the hour, while Fringe remains a distant fourth.
The quick reaction is to blame the time slot, but compare it to what So You Think You Can Dance is up against on Tuesday at 8. ABC gains 5.73m/2.6. NBC gains 3.93m/2. CBS gains 7.74m/.6. That’s 17.3 million more viewers, and 5.2 more demo points facing SYTYCD, and it still outperformed Fringe. There is also the argument that because World Series Game 7 was scheduled Thursday, people didn’t know it was on. Unfortunately, that doesn’t explain the fact that Bones still managed 8.6 million viewers, or all those other weeks of subpar Fringe numbers. And in case you were wondering, House and Bones repeats on Friday again topped the Brothers, Til Death, and Dollhouse numbers.
NBC - With no football in prime time this week, the big success actually came on Friday. Law & Order is finally showing a little life, with episodes at 8 (7.99m/1.8) and 9 (8.41m/1.9) both winning their hours. Earlier in the week, it was more of the same on Monday from Heroes (5.86m/2.5) and Trauma (5.82m/1.9). The Biggest Loser (9.11m/3.5) remains a solid hit on Tuesday. Wednesday, Mercy (6.63m/1.7) and SVU (7.95m/2.4) were off, but it was the final game of the World Series, so let’s wait and see.
Thursday, Community (5.45m/2.3) and Parks & Recreation (4.91m/2.2) were both up. However, they do both remain below what Kath & Kim (5.57m/2.4) were doing at this time last year. The Office (8.09m/4.1) and 30 Rock (6.15m/3) continue along the same path. Leno had another rough week, falling below 4 million viewers once, and below 1.5 in the demo three times. I’m starting to think that Leno one night a week might not be a bad idea. Give him the post Biggest Loser slot, and return scripted to the other four hours. The numbers:
Monday: 3.92m/1.2
Tuesday: 5.96m/2
Wednesday: 4.81m/1.4
Thursday: 4.83m/1.6
Friday: 4.6m/1.2
CW - Nothing too exciting to report this week. One Tree Hill (2.32m/1.1) and Gossip Girl (1.98m/1) look to have taken a small hit from baseball. 90210 (1.92m/1) and Melrose Place (1.48m/.8) continue to struggle as we all wait to see what Heather Locklear will do to the Melrose numbers. Next Top Model (3.87m/1.7) was up, despite baseball. Thursday remains the strongest night of the week with Vampire Diaries (4.09m/1.9) and Supernatural (2.65m/1.2). And Smallville (2.76m/1.2) continues to grow.
CABLE - Not a lot to yell about on cable this week either. It is worth noting that the second episode of White Collar (5.075m/1.2), from 10/30, held up very well. It looks like USA has found a few more characters. Stargate Universe (1.97m/.8), from the same night, found itself falling below the 2 million viewer mark. Sanctuary (1.6m/.5) and Monk (4.69m/1) were fairly steady. Some other numbers:
Clacked by Brett Love 
on Nov 09, 2009 @ 13:30 EST5EDT
Glad to see that NCIS and V didn’t cannibalize each other’s numbers. Sad that The Forgotten isn’t long for this world, while The Jay Leno Show is.
We know that Bones viewers have a preternatural knack for finding new episodes of their show, no matter how much FOX tries to hide them. Perhaps the Fringe fans just aren’t as fanatical, and will be back next week?
Brett, I’m new to understanding the numbers game. Is the number after the slash the 18-49 rating or share?
*POST AUTHOR*
V and NCIS are a good example of why I am often slow to buy ‘the competition’ as an excuse for a show’s poor performance. ABC suddenly picked up 9 million viewers, and CBS was hardly even dented. Good shows find their viewers.
The Fringe fans may be back next week, but the problem is there weren’t enough of them that ever showed up for season two. If we start stacking the season two numbers up against Hell’s Kitchen in that same spot last year, it really doesn’t look good.
The numbers I post are always in the form of millions of viewers/18-49 demo.
What I meant was, is the demo number millions of viewers 18-49, percentage of total television viewers 18-49, or percentage of television viewers 18-49 actually watching their sets at that hour? Thanks.
*POST AUTHOR*
The demo rating is the estimated percentage of total 18-49 viewers tuned to a program.
ABC just ordered more episodes of The Forgotten … and they are canceling Eastwick