Super Bowl Ad – The journey to comfort doesn’t end with soap

The commercial below for Dove Men + Care (“The Journey To Comfort”) debuted during Super Bowl XLIV this past weekend:

While mildly humorous, I got to wondering: Would any one man run out and purchase the new Dove Men + Care?

And, if not, I wondered if any one man who saw this would add it to his shopping list?

Furthermore, I wondered if any woman who saw it would presuppose to purchase it for her man?

Take a gander:

I conducted a little personal survey on this piece. Here are some of the results:

• Chuckling and on the verge of mocking me, four guys said: “You’re kidding … right?”
• Another: “How much you gonna pay me?”
• Three people said “No. Absolutely not.”

Hmmmmmm. Not exactly ringing endorsements for Dove so far. Others commented:

• “I don’t use soap.”
• “Probably not … because of the smells.”
• “Unless they’re pricing their bar soap cheaper than Dial … why bother?”
• “Nope. I don’t need a ‘mens’ version of soap.”
• “The point of bathing is to not smell like man stink, isn’t it? Let alone artificial lab-grown man stink.”

Several respondents burst out in uncontrollable laughter.

• “I use whatever magically appears in the shower/tub enclosure.”
• “My son refuses to even look at an Axe or Tag body wash / shampoo / body spray product because of the advertisements. He says if it makes girls behave like skanks then he doesn’t want to use it.”

Eighteen people outright said: “Nope.”

• “Hey … the Holiday Inn and Motel 6 provide me with more than enough soap throughout the year. Why in the world would I buy anything?”
• “I bathe once a week, sometimes twice. In between, I use the anti-bacterial soap in the kitchen sink to wash my hair. Works for me. Otherwise, whatever’s in the tub suffices.”
• “Ain’t. No. Way.”
• “I’m an Irish Spring kinda guy ….. Dove is girly soap.”
• “I have six words for ya, Buddy: Three. Bars. For. Ninety. Nine. Cents.”
• “You work for the census, don’tcha?”

Three people told me to stick it.

And one guy told me: “If there’s money involved, you can give me all the ‘Dove Stuff For Guys’ you want, BobbaLugga …..”

If I were a betting man, I’d be willing to lay money down the ad agency that put this little gem together is laughing all the way to the bank …..

Clacked by Michael Noble
on Feb 12, 2010 @ 13:01 EST5EDT